Wednesday, 30 January 2013

Quantative Research

The presentation for Applied Media Research went really well! I'm not the most confident person when it comes presenting but as there was only Sarah to present to, I didn't feel too worried...
We all dressed up as members from the TV shows that we have researched, Stevie was a zombie as her TV show is The Walking Dead, Elicia the doctor from Doctor Who and me, well, I guess I could have tried harder but as I am saving up money, I decided I couldn't spend much on an outfit so I painted a beard on my face and wore dark glasses just like Walt White from Breaking Bad. We know very well that this won't bump our grade but we just go so much into the assignment that we wanted to show it! I feel that this presentation ran very smoothly and in order for us to have done this, we wrote out a detailed script so that we all knew what to say at what point, I would have liked a little more time to prepare though however I had a minor problem that meant I had to spend most of the presentation day at the walk - in centre :| I'm happy to say all is good now! :)

When going over the data for our Quantative research via the questionnaires, we found out some interesting answers! We wanted to find out what the audience does at present and what they would like to see in the future. Having sent out the questionnaires to all of our class at uni and also linking the questionnaire up to Facebook so that there is a wider choice of audience, the results shows that more female's than male's filled it in.

Below is a screen shot of an example questionnaire. Take a little look and you will get the just of what we were trying to discover from the audience:




Question 1: We discovered that most people interacted with Million Pound Drop suggesting that the public prefer to watch game shows rather than dramas. This may be because people prefer to interact with shows that give them adrenaline as a posed to sitting back and 'letting the drama happen'.

Question 2: The results showed that the majority preferred to interact with the shows games rather than voting or virtual tours ect. This data suggests that audiences of such shows like to engage with games maybe because they like to play along with the show or maybe would like to find out more about the characters.

Question 3: We wanted to find out why people participate in the extra content given within these shows. The results showed that people engaged with this content because they wanted to learn more about the characters and plots and that they also wanted to have fun.

Question 4: We wanted to know if people would like to have the power to be able to change story lines within TV shows. We asked this question and the results were rather interesting. At first, I thought that the majority would vote yes or at least maybe, however results indicated that most would prefer not to change anything and just watch the show as the creators have thought out for our entertainment.

Question 5: We wanted to know what it was that people would like to see more of, in terms of extra content. Results suggest that near a quata of the audiences would like to see extra behind the footage action. This could be because they want to find out more about the characters, plot or locations and would also like to see how the show is filmed.

Question 6 : We asked which out of the shows on the questionnaire, would people most like to see use cross platform media and why. The results varied between reality TV shows, changing endings on dramas such as the channel 4 drama 'Utopia' (which I must add I worked on in the summer last year for work experience!) voting for guests on Later With Jools Holland, character interactions with the phycological show 'Supernatural' and choosing tasks in 'Big Brother'.

Question 7: Last but not least, we asked if people preferred American TV shows or British or maybe. The results came in and were equally spread out between all three, which lead us onto our deeper and more in depth research of looking into American v British television shows, of which I have blogged about previously.




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