Campaigns

Whilst researching and making notes throughout Convergence Media Teamwork, I have come to the conclusion that activism is a positive thing. Upon reflection I discovered many different aspects to this being such a creative way to tell stories across multiple platforms, such as social media being the main 'hub' for most of the connectedness of users, and how people are able to voice their opinions globally, thus creating the term 'globalisation'.

As I have stated in my previous posts, transmedia activism is when a campaign about political or social change uses various platforms in the media such as social networking. Upon researching further into this, I have discovered that the Barbie Deforistation campaign by Greenpace is a good example of how the use of social media across many platforms is apparent. Greenpeace created a story using the Barbie and Ken dolls to sell it, forming the idea that Ken has 'broke up with Barbie over her unappealing deforistation habit'. Greenpeace used this to attack Mattel on how the company is causing drastic deforistation in order to use packaging for its products. As well as having online petitions, animations and a creative use of Google Maps, in order for Greenpeace to firstly get thier voice heard (or seen), Greenpeace created a huge banner and nailed it to the side of Mattel's building in order to make a stand for change. Good on them I say! I am a true supporter in recycling :) and the less waste, the better!

Click this link to see an animation created by Greenpeace!

Here are some creations that Greenpeace created for this campaign, which I must state, did make change in the end: