I would argue that QR codes seem to be used rather frequently today by most. It is something that is slowly becoming more and more popular as new technology is developing.
I recently watched a short youtube video based around the new concept on using QR codes as a way to virtual shop rather than actually going to the supermarket and chaotically running around with countless products and bagging the items in a trolley - seems a good idea to me!
This idea has come about in South Korea where the supermarket 'Tesco' has a new name for itself; 'HomePlus'. After an in depth study, Home Plus decided to create viral stores and with using their smart phones, Korean's scan their items of choice using the QR codes scanner app, which then immediately adds their shopping into the HomePlus virtual basket. The items are then delivered straight to their front door. Simple.
Take a look. It's almost like the real thing!
Another use of QR Codes that I found very interesting and a great idea was that of inside museums and how paintings are able to tell a story and engage users. A Polish museum created a campaign using the innovative idea of making paintings 'come to life'. In doing this, the paintings are able to 'interact' with the audience. Users simply scan the QR code next to said painting and up pops a story on your smart phone or tablet! The audience instantly engages more and i find this is a great way for users to find out more about the painting or statue ect, instead of just looking at it. I also think this a great way to be able to interact with children and being able to let them learn on another platform.
In keeping with children, QR codes can be a way of connecting adults as well as children to our own surroundings by simply scanning a code and are just another creative way of telling stories across different platforms. Children are able to interact in this way by scanning a QR code on the side of a Dutch milk carton called Tine Melk. Children can be told a story via this and our able to engage by watching imagery pop up of cows, perhaps this can lead them to imagine how milk is made?
Check out an example video and photographs of this below:
Another interesting use of QR codes is using it as a safety or tracker device. At SafteyTat, parents are able to use a stick on 'tattoo' (which easily comes off) on their children in order to be able to keep them safe by tracking them if for example, they were busy shopping and the child had gotten lost. Simply using the QR scanner on the temporary ID, the user is then delivered information and contact details for the child in order to get him/her back to the safety of their parents!
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